Barker, Simon. “The End of Argument: Knowledge
and the Internet.” Philosophy
and Rhetoric, Vol. 22, No. 2 (2000): 154-181. Web.
In this article, Barker argues that
the use of computers will lead to an acceptance of informality when introducing
arguments. He makes the case that the idealization of rigorous academics is
related to writing because writing eliminates the ephemeral and multimodal
nature of speech (which allows audiences to see the final version of an idea
without being distracted by potential side meanings in voice inflection, body
language, facial expressions, etc) and gives spatial forms to ideas (making it
easier to see connections between thoughts). Even though many scholars (for
example, mathematicians) value two-way communication in transmitting knowledge,
in order to have something published, they must produce a final, static text.
With the Internet, though, texts are no longer confined to a sequential,
discrete collection of physical pages. Writers can add hyperlinks that allow
readers to immediately access entire texts (which, according to Barker, turns
citations into “associations” rather than pieces of evidence). They can also
make revisions to a text after it has been published and read by an audience.
As a result, texts are no longer permanent, and arguments no longer need to be
introduced as fully formed rigorous strings of logic. A video of a
mathematician explaining the proof to Fermat’s Last Theorem can replace a
rigorous formal written proof, bringing the advancement of mathematical
knowledge back to its “lecture theatre or tea room” roots.
I want to apply Barker to my
question about what makes argument effective on networks within Tumblr. Much of
what I see on Tumblr seems to be trying to bridge the gap between writing and
speaking: the over-exaggerated use of all caps, diction, and punctuation to
capture a tone, and the use of gifs to provide facial cues (albeit, of
celebrities or cartoons) that would otherwise be lacking from a written
conversation. I can apply Barker’s ideas about computers being a hybrid between
speech and writing to explain why the posts that are most commonly shared and
engaged with on sites like Tumblr tend to make arguments that are more
emotionally than rigorously defended.
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